B2B Digital Marketing Agency

The Must-Have Guide for Highly Effective Emails

A deep dive into the core component of an exceptional B2B email

Instead of fading away, email marketing has evolved.

This email guide will provide you with a step-by-step guide, along with a printable checklist, that includes best practices for the new world of email marketing. It’s a big-picture look at how great email is built and covers:

A few years ago, marketers were proclaiming the death of email, but it instead evolved. The development of inbound marketing and digital tools to track engagement gave businesses the opportunity to create better lists.

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  • How to write attention-grabbing subject lines
  • Where to include company branding
  • How to appropriately segment your email lists
  • How to create a clear, focused call to action

 

 

Interested in diving into details? Download now for more strategies and tips. Feel free to personalize your journey by clicking on specific areas of the tip sheet, where you will be directed immediately to that topic.

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must-have guide for highly effective emails

B2B marketing agency Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Servicing clients worldwide, we are a Salesforce and Pardot partner and the leading HubSpot Platinum partner based in Atlanta, GA. Because we’ve lived in your shoes, we understand the need to prove the ROI of your marketing spend. That's why we've built a team of thinkers and doers — of digital technologists, creatives, content marketers, PR and demand generation specialists — to deliver Marketing That Sells®. We have the certifications and awards that demonstrate our value, but more importantly, we have the data to back it up.

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